Marketing plans are comprehensive documents that summarize marketplace knowledge and the strategies and steps to be taken in achieving the objectives set by marketing managers for a particular period.
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
A marketing plan is not a spreadsheet of activities. It’s not an editorial calendar. It’s not a list of campaigns. It’s not a budget or set of goals. It’s not something you think you have in your head.
Marketing Plan Strategies
An effective marketing strategy will help you to define the overall direction and goals for your marketing. Your strategy should articulate how you are going to deliver your products or services in ways that will satisfy your customers.
Once you have defined your customers or target market, you need to start developing and implementing tactics or ways to reach them.
Below are the some of the strategies we devised at ROYAL MARKETING AND COMMUNICATIONS for a successful marketing plan:
Assess the Current Situation
We help you in the determination of the resources you have, to make a determination of what direction the marketing plan will go. We also analyze your company’s marketplace, external opportunities and threats, internal strengths and weaknesses. These affects all the decisions to be made about the business including the marketing plan. We basically identify the critical issues to be addressed in your marketing activities.
Develop Your Marketing Strategy
At ROYAL MARKETING AND COMMUNICATIONS, we listen to your motives and objectives and develop plans to actualize your mission and vision. We develop your unique positioning statement, your overarching business objectives. These and much more would be developed from the description of your target market and customers.
Craft Your Marketing Program
This is done majorly by outlining your product messaging, your promotion plans, the channels you communicate across, and quite importantly your pricing strategies. Using the channels you communicate across and also supplying new platforms, we are assured that the target customers will be reached.
Determine Your Control Processes
The basic thing is to determine the budget and resources as this will determine to what extent the company plan and invest. Determination of the key performance indicators ensures that the company knows how it is doing and how well the critical success factors are affecting the business. We help you in the proper determination of the control processes.