Case Studies-4

MARAGON EARLY LEARNING CENTRES CASE STUDY

Maragon Early Learning Centres came to us after they had just launched a brand new website. They found it wasn’t working and that they had minimal visibility on the net. Maragon contacted Living Online to help them generate website traffic and leads for their new centres

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OVERVIEW

After only one month we had already seen great results

ORGANIC SEARCH TRAFFIC

We increased organic search traffic by 140%, or 2.4x, largely due to SEO.

WEBSITE TRAFFIC

We increased organic search traffic by 140%, or 2.4x, largely due to SEO.

CONTACT FORM ENQUIRIES

We increased organic search traffic by 140%, or 2.4x, largely due to SEO.

THE CLIENT

Maragon Early Learning Centres offer early childhood care and development at several high quality facilities around Perth, Western Australia. They have a strong emphasis on creating a stimulating, nurturing environment for children, promoting a “learn through play” philosophy. Working in close connection with the families, Maragon Early Learning Centres are fast establishing themselves among Perth’s best child care service providers.

THE PROBLEM

Despite having a brand new website, Maragon Early Learning Centres were encountering a number of problems. Not only was the website not tested thoroughly for errors before going live, but there was minimal content and the site was not optimized for SEO. The poorly configured website plus a lack of digital marketing meant that no leads were being generated through the site.

GOALS

With four childcare centres under management and two more being built, the business had an urgent requirement to increase enrolments. Our main goal was to increase the number of qualified website visitors and convert this traffic into enquiries through the online contact form.

THE SOLUTION

To achieve the goals and drive inquiries for the business, we developed a multi-channel digital marketing campaign that included website testing and quality assurance, Google Analytics configuration, Google AdWords, Facebook advertising, SEO, and email marketing.

Website QA

  • A comprehensive analysis of the website was undertaken where every aspect was tested, from links through to inquiry form submissions from the contact form.
  • A comprehensive analysis of the website was undertaken where every aspect was tested, from links through to inquiry form submissions from the contact form.

Google Analytics

  • One of the biggest benefits of having an online presence is that you can directly measure a range of metrics. For example, you can even determine that at 11.30am, when using an Apple iPhone in Perth, WA, a middle-aged female clicked on your Facebook ad where she was then directed to your website, spending 9 minutes visiting 3 pages before submitting a contact form inquiry. Being able to get this granular data and use it to craft strategies moving forward is a reason why installing a service such as Google Analytics is so important.
  • One of the biggest benefits of having an online presence is that you can directly measure a range of metrics. For example, you can even determine that at 11.30am, when using an Apple iPhone in Perth, WA, a middle-aged female clicked on your Facebook ad where she was then directed to your website, spending 9 minutes visiting 3 pages before submitting a contact form inquiry. Being able to get this granular data and use it to craft strategies moving forward is a reason why installing a service such as Google Analytics is so important.

Google AdWords

  • One of the biggest benefits of having an online presence is that you can directly measure a range of metrics. For example, you can even determine that at 11.30am, when using an Apple iPhone in Perth, WA, a middle-aged female clicked on your Facebook ad where she was then directed to your website, spending 9 minutes visiting 3 pages before submitting a contact form inquiry. Being able to get this granular data and use it to craft strategies moving forward is a reason why installing a service such as Google Analytics is so important.
  • One of the biggest benefits of having an online presence is that you can directly measure a range of metrics. For example, you can even determine that at 11.30am, when using an Apple iPhone in Perth, WA, a middle-aged female clicked on your Facebook ad where she was then directed to your website, spending 9 minutes visiting 3 pages before submitting a contact form inquiry. Being able to get this granular data and use it to craft strategies moving forward is a reason why installing a service such as Google Analytics is so important.

Facebook Advertising

  • One of the biggest benefits of having an online presence is that you can directly measure a range of metrics. For example, you can even determine that at 11.30am, when using an Apple iPhone in Perth, WA, 
  • One of the biggest benefits of having an online presence is that you can directly measure a range of metrics. For example, you can even determine that at 11.30am, when using an Apple iPhone in Perth, WA, 
  • One of the biggest benefits of having an online presence is that you can directly measure a range of metrics. For example, you can even determine that at 11.30am, when using an Apple iPhone in Perth, WA, 

SEO

  • Living Online conducted an extensive SEO Audit of the new website. This enabled us to identify primary SEO issues on the website, as well as the recommended action items to remedy these problems and improve performance in organic search.
  • Living Online conducted an extensive SEO Audit of the new website. This enabled us to identify primary SEO issues on the website, as well as the recommended action items to remedy these problems and improve performance in organic search.

Email Marketing

  • Living Online conducted an extensive SEO Audit of the new website. This enabled us to identify primary SEO issues on the website, as well as the recommended action items to remedy these problems and improve performance in organic search.
  • Living Online conducted an extensive SEO Audit of the new website. This enabled us to identify primary SEO issues on the website, as well as the recommended action items to remedy these problems and improve performance in organic search.

If you want someone who really GETS online marketing, remarketing, SEO, SEM, and everything associated, then use The Royal Marketing.

Farid Talukdar, MD -The Royal Marketing

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